The WOW! effect on damascene, a treasure waiting to be discovered.
Updated: Jul 18
1 of every 10000 people already knows about damascene, and those of you who have not yet had the pleasure of discovering this exquisite art form might react with a WOW when seeing it.
In the last Gift Fairs we were part of, Ambiente Frankfurt and Hong Kong Gifts and Premium, the reaction was exactly the same : WOW!
Why if it has that much tradition and years?? Production all along the years, has been kept in a very few tiny cities in Spain and in Japan. (Learn more about Damascene history here)
During the last decade, there has been a significant shifts in consumer demand, which meet more emotional than functional needs. And that is a real fact in a consumer's world where everything is available in every corner of the world.
And Wow! means emotion, wow means WOW!
From our side, the producers, there is also been a change in promotion and sales methods of local and traditional products, specially in our region Castilla La Mancha , land of wines, ceramics and damascene. But we still have a lot to show to the world. (Discover the best wines of our region 2020 here) .
As the IEBSCHOOL Business school published “ in a world where the clients appreciate the exclusivity of a product or service, crafts businesses cross finish line first, while demand is also growing".
And here we say WOW!, we need to spread this history and tradition to the world.
And here we are, celebrating our 50 year anniversary and sharing with you our work.
Welcome to Anframa's new website, as exclusive damascene producers. Our new opened window for clients all around the world.